Maine Gov. Janet Mills launched a statewide negative ad this week targeting Graham Platner, her rival for the Democratic Senate nomination, dredging up deleted Reddit comments and a tattoo controversy as the party’s internal battle for the right to challenge Republican Sen. Susan Collins turns increasingly bitter.
The ad, running on broadcast and cable TV and streaming platforms, features four women reacting to Platner’s past online comments. An actor reads snippets of those comments aloud while the women call them “a horrible thing to say,” “disgusting,” and “disqualifying.” A narrator closes with the line: “The closer you look, the worse it gets.”
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