It’s that time again. Millions of Americans and Canadians — and a fair number of Mexicans — will briefly pretend to care about a sport they ignore for the other 47 months of the cycle. For almost six weeks, North America will host the World Cup, a global soccer (or football) tournament that may create more headaches than benefits. As Saxo Bank put it bluntly: “The 2026 World Cup is not a meaningful growth driver for the United States.” Ouch!
World Cup Fever
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