I founded one of the first crisis management firms in the country in the 1980s. Throughout my career, influential Jews have urgently approached me, convinced they had diagnosed Israel’s problem: Bad PR. They wanted to support efforts to improve its image.
The news and social media are presently ablaze with cries for better pro-Israel PR. I just watched a podcast where a Mideast scholar I greatly admire called for such a campaign to reach the Palestinian “street.” Last month, at the Jerusalem Post Conference, philanthropist Ronald Lauder announced his desire to raise $1 billion to improve Israel’s global image. Lots of people sent me the news coverage, thrilled. I wasn’t.
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