The brain on junk: New study reveals ultra-processed foods may rewire children’s reward centers
A new study reveals ultra-processed foods may rewire children’s brains, triggering stronger reward responses to junk food cues.
MRI scans showed heightened activity in the dorsal striatum—a region linked to reward—in kids who ate more ultra-processed foods.
The stronger brain responses were linked to significant increases in BMI and body fat one year later.
U.S. children derive an average of 67% of daily calories from ultra-processed foods, raising concerns about metabolic health.
Researchers call for changing the food environment to prioritize healthier, minimally processed options.
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