Stephen Curry Inks $400 Million Deal With China’s Li-Ning Despite Another Company Offering More Money: REPORT

Stephen Curry, a superstar guard for the Golden State Warriors, has signed a 10-year endorsement deal worth $400 million with Li-Ning, a sports apparel brand based in China, according to a report from ESPN’s Shams Charania who cited industry sources. The contract ends a process of recruiting that was stretched out after Curry left Under Armour back in Nov. 2025.