Senator Brian Schatz reintroduced the AI Labeling Act on June 25, 2025, according to a copy of the legislation obtained by Reclaim The Net. The bill grants the Federal Trade Commission authority to treat unlabeled AI-generated content as an unfair or deceptive act. Co-sponsors include Senator John Curtis of Utah and Senator Mark Warner of Virginia.
The measure would require companies to add both a visible and a machine-readable disclosure to any output substantially created or modified by artificial intelligence. Large platforms would be required to carry that data forward and flag content for users. A working group convened by the National Institute of Standards and Technology would spend one year defining technical standards for the disclosures.
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