Dozens of TikTok influencers are being paid to post positive clips about embattled Texas Democrat James Talarico ahead of the 2026 Texas Senate election.
A company called Frontier Media is paying creators $4.00 per 1,000 views to post pro-Talerico content, according to the New York Times. In one 24-hour sample of Texas Senate race videos, the paid posts reportedly made up nearly a quarter on the platform.
Talerico’s campaign told the Times it was not involved with the scheme, however, the funds are untraceable, according to Townhall, because Frontier Media has no FEC filings.
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