College athletes are getting direct cash payments. A Supreme Court case, NCAA v. Alston (2021), opened the way for athletes to get cash compensation. It’s becoming an unaffordable disaster.
“NIL” stands for “name, image, and likeness.” It refers to a person’s legal right to control how their image is used, including for commercial purposes. In college, student-athletes have long been prohibited from making deals to profit from their fame, so they forfeited their NIL rights by signing on with college sports teams. Three years ago, a combination of NCAA rule changes and state laws restored NIL rights to college athletes, and they’ve been making sponsorship deals since.
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