The core dynamic of this era is the notion that controlling the narrative controls the world, as persuading the populace to believe something is true controls their convictions which then control their behaviors. Centralized powers discovered the potential for narrative control to control the world in the 20th century, as mass communications enabled centralized control of what is presented as true and important.
Propaganda has an ugly tone, so now we say narrative control, which is of course a comically obvious propaganda technique. We call propaganda designed to financially benefit a private entity marketing, a key component in what I call privatized totalitarianism: establish a monopoly that controls a key mass communication technology–a social media platform, search, smart phones, etc.–and voila, privatized totalitarianism controls the medium which controls the message.
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