Viewed from the standpoint of profits and ratings, it would appear that college sports are healthier than ever. In 2025-26, college football generated the largest regular-season audience and largest championship game viewership (30 million) in a decade. And now, CBS and TNT Sports report that Monday’s basketball title game between Michigan and Connecticut attracted the largest audience (20 million) since 2019. Over 60% of adult Americans, including 55% of women, watched or attended college games in the last year, according to a recent survey by George Mason University.
And yet, as Marcellus observed in Shakespeare’s Hamlet, something is rotten in the state of Denmark.
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