Australia has finalized its News Bargaining Incentive, a plan requiring large technology platforms to pay Australian news publishers or face a charge on digital advertising revenue, according to the final plan released Monday, Aug. 3. [1]. Legislation is expected to reach parliament within weeks, officials said.
According to the finalized plan, the plan imposes a 2.5% charge on the digital advertising revenue of any large platform that fails to sign commercial deals with at least six Australian news publishers. The charge applies to companies earning at least A$250 million a year from search or social media services in Australia. The plan targets Meta, Google and TikTok – companies that were also covered by the draft legislation described in April [2].
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