Apple has announced price increases on several products, including the MacBook Pro and its new Neo laptop, according to company statements released June 25, 2026. The MacBook Pro with one terabyte of storage rose from $1,699 to $1,999 in the United States, the company said. The entry-level Neo laptop in the United Kingdom increased from £599 to £699, officials stated. [1][2][3]
The company also raised the base MacBook Air’s price from $1,099 to $1,299 and increased prices on the Mac Studio, according to reports. [3] Apple attributed the increases to rising costs of key components, particularly memory chips. The iPhone maker said the electronics industry is facing an “unprecedented challenge” due to an “extraordinary surge” in demand for chips to power AI data centers. [2]
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