If you haven’t seen the television show Mad Men, set in New York City at the peak of the advertising industry in the 1960s, all you need to know is that every character – from the creative directors to the partners, the copywriters to the secretaries – drinks a lot. And I mean, a lot. Drinks in the morning. Drinks at lunch. Drinks in the afternoon. Drinks in the evening. Nervous drinks before a meeting. Celebratory drinks afterward.
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