Cesar Chavez, founder of the United Farm Workers, eventually became the symbolic leader of the entire Mexican American community of the 1960s and 1970s. Indeed, he was eventually enshrined in the pantheon of modern leftist activists and civil rights leaders alongside Saul Alinsky, Martin Luther King Jr., and Betty Friedan. His Chavez Foundation today emphasizes Chavez’s saintlike status as “a genuinely religious and spiritual figure.” His Tehachapi redoubt remains a national monument.
In public, Chavez stressed nonstop his common-man roots, his strong Catholicism, and his devotion to wife and family, and thereby turned the struggle to provide a livable wage and humane working conditions for farm workers into a broader civil rights movement—led by the Christlike martyr Cesar Chavez himself. He carefully constructed an image of the long-suffering moralist, at odds with greedy capitalist “growers,” whom Chavez often publicly said he loathed.
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