Super Bowl LX peaks at 137 million viewers ahead of Bad Bunny halftime show

Super Bowl LX peaked at 137 million viewers ahead of Bad Bunny’s halftime show, with the average viewership below last year’s game.The game Sunday, in which the Seattle Seahawks defeated the New England Patriots, was “the most-watched show in the history of NBCUniversal,” NBC News reported Tuesday, citing Nielsen. The average audience was more than 124 million viewers, the second-highest in history, The Hill news outlet reported.
The game also “set an all-time media record” with 137.8 million viewers watching the second quarter, “marking the highest peak viewership in U.S. TV history,” according to the network.
Apple Music’s Super Bowl halftime show with Bad Bunny averaged 128.2 million viewers from 8:15 to 8:30 p.m. ET, Nielsen said. Early next week is when full global viewership for the show will be available.
The overall viewership numbers were less than last year’s record number for the game, which aired on Fox, and drew 127.7 million viewers, according to Nielsen.
The game, the National Football League championship, was also the most-watched on Telemundo, averaging 3.3 million viewers, Nielsen said. The number of viewers on the Spanish network was likely driven by Bad Bunny’s performance, which he delivered almost entirely in Spanish.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our ‘Primetime in Milan’ coverage,” NBC Sports President Rick Cordella said in a statement.
“The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations, and partners.”

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