(CN) — For Puma, stripes have long functioned as a calling card. On Wednesday, Europe’s General Court said that identity has limits, rejecting the sportswear giant’s attempt to stop a Chinese apparel company from registering a pared-down stripe design of its own.
In its ruling, the General Court of the European Union sided with the EU’s trademark office and cleared the way for Ningbo Gongfang Commercial Management Co. Ltd. to register a graphic logo built around a curved stripe and a sharp-edged triangle set against a black rectangle.
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