The plaintiffs take issue with new labeling that declares the beverage inside “hydrates better than water,” saying that claim “is and has been proven false.”
WHITE PLAINS (CN) — For decades, ads have touted Gatorade’s hydration superpowers, claiming “nothing cuts through thirst” like the famous “thirst quencher” sports drink. A group of disgruntled Gatorade purchasers now say the company’s claims have gone too far.
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