In the aftermath of George Floyd’s death, large-scale protests using slogans and manufactured concepts such as “systemic racism” prompted many major U.S. corporations to rapidly adopt diversity, equity, and inclusion initiatives, embedding DEI goals into hiring, promotion, and retention policies.
These programs were framed as responses to public pressure and moral urgency, positioning DEI as both a social responsibility and a corporate priority. Over time, however, DEI moved beyond equal opportunity into ideological enforcement and introduced a new vocabulary that reinforced a specific political framing. Between 2014 and 2020, a series of slogans and manufactured concepts entered widespread use and were incorporated into mandatory training programs, corporate communications, and academic requirements.
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