Artificial intelligence chatbots are increasingly replacing Google and Amazon as the starting point for consumer product searches, according to analysis presented at a major retail industry conference last week. Analysts from Goldman Sachs, after attending the Shoptalk conference in Las Vegas, reported that AI is emerging as a “new front door to commerce.” [1]
The analysts stated that adoption of AI platforms for shopping journeys has accelerated rapidly over the past several months, signaling a significant shift in consumer behavior. Brands and retailers at the conference noted that consumers are increasingly beginning their shopping inside AI platforms rather than on traditional brand websites or search engines. [2]
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