Mayor Mamdani ran on a promise to freeze rent increases for millions of New Yorkers. This promise was arguably his central gimmick.
The early days of Zohran Mamdani’s primary campaign were heavy with gimmicks. He ran the marathon wearing a T-shirt that read “Eric Adams Raised My Rent!” and “Zohran Will Freeze It!” on the back. He jumped into the Atlantic on New Year’s Day. “I’m freezing … your rent,” he told the camera, barefoot, in a dripping-wet suit…
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