Democratic National Committee Chair Ken Martin said on Nov. 6 that the party’s decision to spend early in state parties, rather than save its money for the final weeks, delivered Democrats’ midterm wins and built a foundation for the 2028 presidential race.
“We knew that campaigns aren’t won in the final weeks with expensive TV ads,” Martin said during a virtual briefing with DNC staff and supporters on Friday. “Instead of hoarding our money until the end, we invested it early and often in the proven ways to build a movement.”
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